Find your idea

Even though there are many challenges, there is also hope. Never before has mankind had such a good chance to solve problems and the ability to change the direction of the future. Small ideas can have a big impact on people’s everyday life and even the whole world.

Good ideas come up all the time. For example, insect hives have revived the essential bee population, solar-powered lamps provide light in the event of power cuts, and the internet provides anonymous help for many situations. Small ideas and insights can have a big positive impact on people’s daily lives and even the world.

What is your idea for a more hopeful future? Get inspired, find your ideas and make a difference for the future.

WELL-BEING AND HEALTH
Close-up monochromatic image focusing on the blurred silhouette of a person's face, highlighting the theme of mental well-being. The text "MENTAL HEALTH" overlays the image. Credit: Adrian Swancar / Unsplash. Mental Health
In a performance-driven world, exhaustion and depression are common mental health problems. What things can help you feel better? What new well-being practices can be introduced? How can we make it easier to ask for and give help?
A somber woman seated in a dark room with a lamp in the background, her hand resting on her forehead. The word "LONELINESS" is prominently displayed in bright yellow letters. Photo by Annie Spratt on Unsplash. Loneliness
People experience loneliness at some point in their lives. Feelings of loneliness are more pronounced among young people and people living alone. What can be done to reduce loneliness and alleviate feelings of loneliness? How to create opportunities for new encounters? What can inspire people to be more present with each other?
"A diverse group of people cheering and raising their hands amidst a sunlit outdoor setting, symbolizing potential distractions and the challenge to concentrate." Concentration Problems:
In today's world, all kinds of information and visual messages are flooding in from all directions, and concentration is often put to the test. What things can help you block out other stimuli, stop for a moment and focus? How can we strengthen our ability to concentrate? Can we use technology to do this?
"Bedroom setting suggesting solitude with the theme of youth exclusion. Photo by Jeff Sheldon." Youth Exclusion
The feeling of belonging to a group of friends and being part of a community has a strong impact on young people's well-being. Some, however, fall outside their everyday social circles and become isolated. How can exclusion be reduced? How can new technologies be used to prevent exclusion?
Image of a young person sitting outdoors on a bench, with their face obscured by a book titled "PRESSURE COPING". This illustrates the theme of managing stress and pressure. Credit: Tony Tran / Unsplash. Pressure coping
Young people must make decisions about their future at an early stage, which can feel overwhelming. Efficiency is seen as an ideal and there is no incentive to take gap years. What would a world be like that did not put too much pressure on young people? How can we make learning more fun and enjoyable?
A close-up of a distressed individual with their hand on their head, with the text "Bullying" overlaying the image. Credit: Pholigo/Freepik. Bullying
Bullying is a serious problem that affects the well-being of many young people and adults. It happens not only in schools and workplaces, but also online. How can bullying be prevented and stopped? Are there new, creative ways to tackle bullying? How can the community support victims of bullying?
Profile view of an elderly woman with glasses, focusing on her face, with the text "Caring for Older People". Credit: Christian Langballe/Unsplash. Caring for Older People
The elderly population is growing. How can we ensure that older people not only get the support and services they need, but also a dignified old age with a taste for life? How can younger generations participate and support older people? What imaginative solutions, perhaps including digital ones, can be developed?
CLIMATE & ENVIRONMENT
Image depicting the negative impact of marine pollution, with plastic debris floating in clear blue waters surrounded by small fish. The text "MARINE AND WATER POLLUTION" overlays the image. Credit: Ninja Berkat Jensen / Unsplash. MARINE AND WATER POLLUTION
The well-being of water bodies is vital for the entire global ecosystem. Huge amounts of litter and chemical discharges end up in the world's oceans. How can we prevent pollution from entering the water in Finland and elsewhere? How can polluted waters be cleaned up? How can we harness new technologies to protect our seas?
A cityscape with buildings covered in mist, highlighting the pressing issue of water scarcity. Water Shortage
If global warming and water pollution continue, more and more of the planet will suffer from a lack of clean freshwater in the future. Water scarcity could also strain international relations. How can we ensure access to fresh water for all? How can we make water conservation a natural part of everyday life?
"Piles of discarded clothing in a large space, highlighting the contrast between fast fashion waste and sustainable slow fashion practices." Fast Fashion vs. Slow Fashion:
The textile industry is responsible for up to 10% of global CO2 emissions. While secondhand fashion is booming, affordable fast fashion brands are attractive. How to get people to prefer "slow fashion"? What are timeless and sustainable clothes? How to make dressing responsibly?
An airport tarmac with planes, service vehicles, and control towers, emphasizing the environmental impact of transportation. Transport Emissions
Transport is responsible for a fifth of Finland's emissions, which, for example, are generated by air travel. How can we make travel less polluting? How can transport be made less polluting and more energy efficient? What would a zero-emission mode of transport look like?
"Close-up of discarded vegetables in plastic, underlining the issue of food wastage in society." Food waste
Every year, every Finn throws around 20-25 kilos of food in the bin. How can you reduce the amount of food wasted – at home or in school canteens, for example? What tools can help you to estimate how much food to take home from the shop? Can new solutions be found for storing food?
"A dramatic scene of a forest fire with plumes of smoke rising against an orange-tinted sky, with the text 'Habitat Loss and Species Extinction' overlaying the image. Photo by Matt Palmer on Unsplash." Habitat Loss and Species Extinction
Over-exploitation of natural resources is depleting nature, and species are becoming increasingly extinct. The loss of nature is man-made, but that is why it is also our responsibility to solve it. What can we do to stop the loss of nature? How can we better protect endangered species in Finland and around the world?
"Two large cooling towers of a power plant against a twilight sky with electricity pylons in the distance, portraying concerns about energy and its environmental impact." Energy crisis
With a cold climate, long distances, industry and a high standard of living, Finland consumes a lot of energy for its population. What are the ways and practical changes that can be made to curb people's energy consumption in homes and elsewhere? How can new technologies be used to solve problems?
EQUALITY AND EQUITY
"Two individuals, one in a salmon-colored jacket and the other in a vibrant purple fluffy coat, embracing each other with the text 'Gender Equality' overlaying the image. Photo by Vonecia Carswell on Unsplash." Gender Equality
Finland is a pioneer in gender equality. But there is still room for improvement in areas such as work and pay, housework and parenting, and gender-related expectations. What needs to be done to make Finland more equal? How can gender diversity be better taken into account?
"Array of various national flags displayed vertically against a gray concrete wall, representing the diversity of immigration." Immigration
People are constantly arriving in Finland to flee their home country, and migration will become even stronger in the future. At the same time, we need a lot more skilled labour from outside Finland. How do we make Finland feel like home to newcomers? How can we help them make the most of their skills?
"Classroom with books on a desk, hinting at the widening skills gap. Photo by Erik Mclean." Widening Skills Gap
In Finland, everyone has the right to free education. However, there are big differences between people in areas such as literacy and numeracy, which increase inequality. How do we ensure equal opportunities for all in education and employment? How can we ensure that differences in skills do not lead to inequality?
"Hands holding up a sign reading 'NO JUSTICE NO PEACE' at a protest, surrounded by demonstrators advocating for equality." Equality
Equality is not yet fully realised in Finland. People can be discriminated against because of their skin colour, culture or language, and sexual and gender minorities and people with disabilities also experience inequality. How can we reduce prejudice? How do we create more equal opportunities for all to succeed and do well?
DIGITAL LIFE
A black and white close-up of a person engrossed in their mobile device, their curly hair prominently featured, with the text "Social Life on the Web" above. Image credit goes to Chad Madden from Unsplash. Social Life on the Web
It makes it easier to connect and find the communities that are important to you. But it can also create feelings of loneliness and phobia. Sometimes, social networking can take up too much of your everyday life. How can you create a better-quality social networking experience? What can help you manage the time you spend on social media? How can we eradicate social bullying?
An individual wearing a VR headset, standing on a blue surface, representing the immersive experience of VR and AR. Virtual Reality (VR) and Augmented Reality (AR)
Virtual and augmented reality are revolutionising the way we experience the world. They create new opportunities for education, healthcare, entertainment or even holiday travel. How can we make better use of these opportunities in people's daily lives? How can virtual reality support a more sustainable lifestyle?
"Close-up of a man's hands holding and using a smartphone, emphasizing our deep integration with digital devices." Digitalisation of Life
Almost everything from school to hobbies and from shopping to social life is going online. On the other hand, young people crave face-to-face encounters. What tools are needed to make the real and virtual worlds work together in a smart way? What kind of services could the digital environment of the future offer?
A graphic image depicting various figurines surrounded by network lines with the text "Using Artificial Intelligence". Credit: DeepMind/Unsplash. Using Artificial Intelligence
The use of artificial intelligence is becoming more widespread and new ways of using it are constantly being invented. In the future, its role in everyday life will grow. How can AI be better used today, for example in learning or working life? How could it make your life better and more relaxed – in an ethically sustainable way?
INCLUSION AND SOCIETY
A person seen from behind, wearing a black coat, crossing their fingers behind their back. The phrase "LACK OF TRUST IN INSTITUTIONS" overlays the image in large white text. Photo by Toa Heftiba on Unsplash. LACK OF TRUST IN INSTITUTIONS
Trust in political parties and the media is generally eroding. This phenomenon is part of a global trend of declining democracy and the rise of authoritarian forms of government. How do we build and restore trust in key social institutions? Can openness and transparency be the key?
A vibrant night-time cityscape with a large transparent hand in the foreground, amidst protest signs and slogans. The dominant text reads "The Rise of Populism", with a credit to photographer Rob Walsh on Unsplash. The Rise of Populism
The rise of populism that emphasises traditional values and national interest is a global trend. Uncertain times fuel populism, as people yearn for simple and clear solutions. How to understand the causes and effects of this phenomenon? How can we respond to the challenges posed by populism?
"Close-up of a person's hand interacting with colorful lights on a touchscreen phone, symbolizing increased participation and empowerment through technology." Increasing Participation and Empowerment
Social influence is part of democracy. But people want more direct ways to participate. Social media, for example, have opened new doors to influence. How do we diversify the ways we participate in social decision-making?
"Close-up of interlocked hands, portraying unity or tension, against a backdrop of a crowd, signifying international relations and conflicts." International Conflicts
International tensions are on the rise, and disagreements between countries are escalating. This is destabilising the global order and undermining respect for common rules and agreements. What can be done to enable people to play an active role in peacebuilding and conflict prevention?
"A nighttime scene with people amid smoke and illuminated red flares, representing the intensity of escalating debates." Debate Escalation
In recent years, the social debate has become more heated, and people's perceptions of the world have drifted further apart. Finland has freedom of opinion and expression, but the confrontation is fuelling social instability. How can we increase constructive debate and understanding between people?
"A colorful graffiti image of a caricatured figure, symbolizing the distortion and exaggeration often associated with fake news." Fake news
Social media provides a framework to be part of a community, to discuss and share experiences. At the same time, it is a platform where misinformation can easily spread. What can help people identify reliable information? How can we prevent the spread of fake news? How can opinions be kept separate from facts?
WORK AND ECONOMY
A grayscale image of empty modern chairs set up in a row, indicating a vacant or unattended setting, with the prominent text "Skills Shortages" on a semi-transparent background. Photo credited to Pawel Chu on Unsplash. Skills Shortages
A skills shortage means that a particular skill set needed by the labour market is not available. There may be plenty of vacancies, but the right skills are not available among jobseekers. This is particularly true in the technology sector. How do we get more skilled workers? Will labour migration provide the solution?
An interior space with a young man reading a book, headphones on, beside a wall with the text "Changing Working Life". A plant and some artwork are also in the frame. Credit: Austin Distel/Unsplash. Changing Working Life
Working life is changing fast. The meaning of work is increasingly important to people, but at the same time many are exhausted by change and rush. Some people succeed in the world of work, while others can't even find their first meaningful job. How can we make working life better for all?
"A close-up view of a gas station price sign illuminated in red with the text 'Growing Financial Difficulties' overlaying the image. Photo by Jack Prichett on Unsplash." Growing Financial Difficulties
The global situation has led to strong price volatility, and money worries are becoming more frequent. When the shopping bill rises by a third, many families are forced to cut back on hobbies, for example. Food rations are also getting longer. What are the new ways we can help and support those in financial difficulty?
EVERYDAY LIFE AND LIFESTYLES
A contemplative individual sitting by a window in a dimly lit setting, with the phrase "LIFE-STYLE PASSIVITY" overlaying the image in bold white letters. Photo by Hannah Wei on Unsplash. LIFE-STYLE PASSIVITY
Physical inactivity and sitting are on the rise, and lack of exercise is a burden on many people's daily lives. Good physical fitness can also have a major impact on mental health and ability to cope at school or work. How can we inspire people to be more active? How can we make physical activity more popular among young people?
Image showcasing a variety of clothes on wooden hangers, highlighting the concept of e-commerce and fashion. The text "ONLINE SHOPPING" overlays the image. Credit: Jeff Sheldon / Unsplash. Online shopping
Increasingly, new jeans or snowboards are ordered online, instead of going to the shops. The popularity of online shopping is based on convenience. On the other hand, shopping becomes even too easy, so that discretion and ethics are forgotten. What will the ethical and environmentally friendly online shopping of the future look like?
A vibrant array of fresh vegetables, showcasing the vegetarian lifestyle. Vegetarianism
A vegetarian diet is good for the environment and health, and there can be ethical problems with animal production. There are many good substitutes for meat. However, giving up meat is difficult for many people. How can we increase the intake of vegetables? How can we make meat reduction more attractive?
"A skateboarder mid-jump at a skate park with other participants in the background, emphasizing the opportunities to engage in hobbies." Hobby Opportunities
Hobbies are an important part of many young people's lives. However, they can be expensive and often require parental help to get around. How can we ensure that more and more people have at least one meaningful hobby? What new forms of leisure activities can be developed that are less competitive and less pressured to perform?
A row of diverse clothing on hangers with the text "Responsible Consumption" in bold yellow letters, accompanied by a smaller note crediting the photo to Charles Etoroma via Unsplash. Responsible Consumption
Our consumption patterns are unsustainable, and the planet is overloaded. There is now a strong need for ecological alternatives. How can the social and environmental impacts of products be clearly communicated to consumers? What could be an alternative to the addictive feeling that shoppers get when they "unbox" an online purchase?
"A densely packed collection of yellow bicycles with the text 'From Owning to Sharing' overlaying the image. Photo by Markus Winkler on Unsplash." From Owning to Sharing
You don't have to own everything. Renting and sharing is becoming easier with digital solutions. Shared cars and city bikes are already a common sight in big cities, and people are renting clothes. What's worth sharing? How to make borrowing and renting easier?
JOKER
A textured, graffiti-covered wall with the bold word "JOKER" written in vibrant yellow letters. Photo by Katie Moum on Unsplash. Joker
The world is constantly changing and evolving. Never before has humanity been so well equipped to solve problems and change the direction of the future. Big change starts with small ideas. That's why even seemingly small ideas can have a huge power to change the world for the better. What is your idea?